Helena 23



Helena has been in the Natural industry since 1993 starting in contract manufacturing as a Director of Sales working with customers, international sales, on custom formulations for their business.  Her career has included working with Tree of Life, Nutraceutical, and currently with Kehe since 2009.

She held roles in both independent natural and grocery channels and as an Account Management and Director roles in the SE, SW, Hawaii/Export, SoCal.  She has a supporting role since October 2020, supporting the INFRA partnership for KeHE.  In May 2022, she assumed a role as the Executive Director of Sales for both INFRA and National Coop Grocers for KeHE.

She holds a BS in Business Management and a Master in Wildlife Conservation and community sustainability.  Her greatest love about her job is supporting customers and developing programs and tools to help their business grow, stay relevant, and be successful in their markets.

She has a strong passion to serve communities and bringing food access and alternative healing ways. 

In her spare time, she spends time running long distance (retired from running marathons but still loves a half here and there), an avid rose gardener, and lastly, very passional about wildlife conservation.