Chase Ballard has been working in the natural products industry since 2007. He spent several years managing a GNC store until he found Nutrition World in Chattanooga where he worked as the general manager for almost 8 years. In his tenure at Nutrition World, he helped double sales, launch a successful e-commerce store, and found ways to further expand business in spite of the increasing online competition. He also helped lead the charge to protect the natural products retailers from Amazon and other e-tailers by holding manufacturers accountable to monitoring their MAP policies. He counseled numerous retailers on how to partner with brands and even helped manufacturers craft their MAP policies. In July 2020, Chase took over as the Director of Wellness and E-Commerce at Detwiler’s Farm Market in Sarasota, FL. Detwiler’s currently has 5 locations with plans to expand. Chase has been involved with SENPA for several years. In 2018, he traveled with the SOHO Roadshows and in 2020 served on the Board of Directors. He is passionate about this industry and helping independent retailers bulletproof their businesses. Chase is happily married and has 4 beautiful daughters.
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Detwiler’s Farm Market