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Sponsors

  • New Hope
  • Lily of the Desert
  • Michael’s Naturopathic Programs
  • Enzymedica
  • KeHE
  • Garden of Life
  • WholeFoods
  • Terry Naturally
  • Buried Treasure
  • Vitamin Retailer
  • Albert’s Organics
  • Youtheory
  • NOW
  • Boiron
  • Taste for Life
  • Kyolic
  • Bluebonnet
  • DeLand

Keynote Speakers

Corinne K. ShindelarA person taking a selfie Description automatically generatedSOHO Expo Speaker

Sponsored by SENPA

 

Saturday, December 12, 2020

8:15am-10:15am (Breakfast)

 

Radical Retailing! 

What does authentic, collaborative retailing look like and why should we even care when we already have so much change that we are trying to manage? Join our Keynote speaker Corinne Shindelar as she takes us on a journey that weaves the history of the natural products industry with considerations of the future. Take a look at individual and collective purpose, passion and partnerships. Shaping radical thoughts on the future of retailing, measuring the right metrics and the benefits of capital efficient businesses.

Speaker Bio:  Corinne has over 38 years’ experience in the natural and organic products industry. She has the vision to see what is needed, the tenacity to fight for what is right, and the business and diplomatic skills to make it happen. Her numerous awards include being named one of NBJ’s “Most Influential People in the Industry”, and Progressive Grocers “Top Executive Woman in Grocery”. In 2019, New Hope featured her as one of the 40 Unforgettable Founders of the Natural Products Industry.

After nearly two decades of profitable retail management, she became the Executive Director of two regional co-op grocers’ associations, CGA Midwest and TCNFC. Simultaneously, she founded the Midwest Purchasing Co-op. In 2004, she led the merger of all three into the NCGA as the founding President.

She spent the last 15 years as founder and former CEO of INFRA (Independent Natural Food Retailers Association). Corinne has served on numerous Boards, including MSI, (Mutual Service Insurance), Shared Capital as Chair, NC Credit Union, Cooperative Development Foundation, and Chair of the Non-GMO Project for the last 10 years. She serves on the board of Beyond Broth, the Climate Collaborate board, is a member of numerous natural products leadership initiatives, and provides guidance to INFRA as its President Emeritus.

 

 

Carl GermanoSOHO Expo Speaker

Sponsored by Bluebonnet

 

Friday, December 11, 2020
8:00am-10:00am (Breakfast)

 

Defending Immunity with the Right ONE

Consumers are more in tune with their health today than ever. So, helping them figure out how to optimally prepare and strengthen their immune system is paramount.  This lecture will focus on supplements that address immune resilience, including immune stimulation, modulation and defense. While multiples are the foundation for maintaining health and wellness, we will also reveal the latest clinical studies on the most significant immune-boosting nutrients on the market. Plus, lifestyle factors (stress, anxiety, sleeplessness) will be discussed since they also play a significant role in immune health.  With proper supplementation and lifestyle adjustments, this presentation will arm you with all the right tools consumers need to build up their strongest defense.

Speaker Bio:  Carl Germano, CNS, CDN is a NY Board Certified Clinical Nutritionist, master’s degree in clinical nutrition from New York University, and Vice President of Verdant Oasis. In addition, he has 4 decades of product development/education experience with many companies in the trade including Solgar, Country Life, Bluebonnet, Ajinomoto, Inergetics, Nutratech, and others. Today, his efforts are focused on providing the dietary supplement industry with the next generation of clinically important hemp based phytocannabinoid ingredients. A prolific author with several bestselling trade books including his most recent “Road To Ananda: The Simple Guide To The Endocannabinoid System, Phytocannabinoids & Your Health”.

 

Dan ChapmanSOHO Expo Speaker

Provided by Redd Remedies

 

Friday, December 11, 2020
10:15am-11:15am

 

Breaking the Cycle of Stress, Anxiety & Depression

From the rapid pace in which we live to concerns about health, family, responsibilities, money or employment… the onslaught of stress and the damaging effects it has on our bodies is real. But there is hope! Redd Remedies has teamed up with Dr. Gregory Jantz, Founder of The Center A Place of Hope, to develop a special suite of natural products. With a down to earth and witty style, Dan Chapman will share Redd Remedies’ unique formulas designed to address these concerns from a whole-body perspective.

Speaker Bio:  Growing up in his parents’ health food store in South Chicago Dan witnessed the dramatic change in his mom’s health, as well as their customers, as a result of clean food and high-quality supplements. These events created a deep desire and commitment to helping people live full, healthy lives and birthed the vision for Redd Remedies, an award-winning natural supplements provider and an advocate for a holistic approach to wellness.

 

Thomas SokoloffSOHO Expo Speaker

Provided by IP-6 International

 

Friday, December 11, 2020
10:15am-11:15am

 

Anti-Aging Strategies:  Warding off Oxidative Stress, DNA Damage, Calcification and more…

During this presentation, we will focus on how oxidative stress and calcification play a significant role in how well we age. Imagine a piece of unprotected metal and the rusting process. This is very similar to the damage that is done at the cellular level. We will review a process by which free radicals develop during energy production and reveal a surprising antioxidant that has the ability to quickly neutralize them. Controlling oxidative stress can help reduce DNA damage that can lead to a host of complications including the development of cancers.

New research will also be presented on how this same antioxidant is involved in inhibiting calcification as it relates to kidney stone development and atherosclerosis, hardening of the arteries and more.

Speaker Bio:  Tom Sokoloff has been a veteran of the natural products industry for almost 30 years. Having had the privilege of working in retail, distribution, manufacturing, and research provides him a vast amount of experience in the industry. Tom is the former owner of Paradise Health & Nutrition, a three-store chain in Florida founded in 1994. During his years as a retailer, Tom served on the board of directors for the NNFA/ NPA National and Southeast region including serving as President of NNFA-Southeast. Tom is currently President/CEO of IP-6 International, Inc. a dietary supplement manufacturer he started in 2003.

 

Ryan SensenbrennerSOHO Expo Speaker

Provided by Enzymedica

 

Friday, December 11, 2020
10:15am-11:15am

 

Adapting to the Next Normal in Retail:  Marketing Strategies to Empower Your Business 

The Covid-19 pandemic has caused a seismic shift in consumer behavior. Discover ways that independent retailers can evolve through in-store and digital marketing programs to enhance the consumer experience – driving new customers into your store and making your business more relevant than ever before.

Speaker Bio:  Ryan Sensenbrenner oversees the marketing department at Enzymedica. With nearly a decade of experience in the natural products industry, he is responsible for leading global marketing strategy, including product development, promotions, advertising, social media, digital marketing and creative development. His greatest passion is supporting independent retailers and he has been a featured speaker throughout the country on marketing small businesses in a growing digital world. In addition to his work at Enzymedica, he serves as treasurer and executive board member of SENPA, a leading association of natural products retailers and manufacturers.

 

Terry Lemerond

Sponsored by Europharma

 

Friday, December 11, 2020

12:30pm-2:30pm (Lunch)

 

Immune Response and Pain Relief: Critical New Treatment Ideas During a Pandemic

Two of the greatest challenges in the world today are boosting immunity in the face of a pandemic and the pain crisis. Join Terry Lemerond, as he addresses both these urgent issues,  starting with improving immune resistance and recovery, including the current viral threat, and ending with a discussion of the failure of mainstream medicine to successfully treat pain, and effective natural interventions with the power to get people out of pain and back into their lives.

Speaker Bio: Terry Lemerond is a natural health expert with over 45 years of experience. He has owned health food stores, founded dietary supplement companies, and formulated over 400 products.

As a published author and radio program host, Terry is in demand as a guest speaker and media commentator on natural health. His continual dedication, energy, and zeal are part of his on-going mission — to improve the health of America.

 

Jay JacobowitzSOHO Expo Speaker

Provided by Retail Insights

 

Friday, December 11, 2020
3:00pm-4:00pm

 

Bricks-and-Mortar Retailing in the Amazon Age

You’re not the cheapest, largest, or most convenient. You don’t have $1 billion to spend on marketing. But by understanding exactly why people shop with you, and focusing on those strengths, you’ll survive…and maybe even thrive.

Learn why selling online is foolish, and why paying your people a bit more makes sense.

Speaker Bio:  Jay Jacobowitz is president of Retail Insights®, natural products industry consultant, and creator of Natural Insights for Well Being®, a consumer marketing service exclusively for independent natural products retailers. With 40 years of industry experience, Jay has helped develop over 1,000 successful natural products retail stores in the U.S. and abroad. Jay is a popular educator, speaker, and columnist for Whole Foods Magazine and serves the Natural Products Association in several capacities.

Carl Germano & SOHO Expo Speaker

Chris Kilham

Provided by HempFusion

 

Friday, December 11, 2020
3:00pm-4:00pm

 

Hemp Evolution Beyond CBD

For thousands of years, hemp has been a major botanical utility agriculturally and medicinally. Its history is rich and it has been utilized in Ayurvedic and Traditional Chinese medicine modalities. The aerial parts (leaf/flower/bud) are especially expressive with the most important phytonutrients known as phytocannabinoids – over 100 of them found in the plant! The importance of these active compounds has exploded since the discovery of the Endocannabinoid System (ECS) in the body in the 1990’s. Today, we are enamored with the clinical significance of how phytocannabinoids help to nourish and support the ECS and the clinical ramifications behind the entourage effect of this active group in the body. With the focus on just one phytocannabinoid (CBD), explore a new path and opportunities by understanding the significance of hemp as a botanical and embrace the science of hemp phytocannabinoids.

Speaker Bio:  

Carl Germano, CNS, CDN is a NY Board Certified Clinical Nutritionist, master’s degree in clinical nutrition from New York University, and Vice President of Verdant Oasis. In addition, he has 4 decades of product development/education experience with many companies in the trade including Solgar, Country Life, Bluebonnet, Ajinomoto, Inergetics, Nutratech, and others. Today, his efforts are focused on providing the dietary supplement industry with the next generation of clinically important hemp based phytocannabinoid ingredients. A prolific author with several bestselling trade books including his most recent “Road To Ananda: The Simple Guide To The Endocannabinoid System, Phytocannabinoids & Your Health”.

Chris Kilham is a medicine hunter, author and educator who has lectured extensively on holistic health and botanical medicines, throughout the United States, South America, Europe, and Asia. The founder of Medicine Hunter Inc., Chris has conducted medicinal plant research in over 45 countries and a frequent radio programs and TV guest. As a TV correspondent he speaks about medicine hunting, traditional botanical medicines, nutraceuticals, plant concerns for diverse audiences. He is also the author of fourteen books, including Hot Plants, The Five Tibetans, Psyche Delicacies, Tales from the Medicine Trail and Kava, Medicine Hunting in Paradise.

 

Lorri FranckleSOHO Expo Speaker

Provided by Vibrant Metabolism

 

Friday, December 11, 2020
3:00pm-4:00pm

 

The Benefits of Sea Buckthorn Oil

1. A Vegan Omega 3/6/7/9

  • Skin: Hydration, Anti Aging, Acne, Rosacea, Restores Skin Elasticity, Promotes Smoother Skin Tone, Supports Repair of Photo-Aging , Natural Sun Care Support
  • Mucous Membranes: Dry Eye, Vaginal dryness, Skin Hydration and Elasticity
  • Gastric Support
  • Cardio Vascular Enhances
  • Natural Healthy Immunity

2. Where does Sea Buckthorn come from and how is it harvested?

3. Vegan, Wild-Harvested, Kosher, GF

4. Omega 3-6-7-9    What is an Omega 7

5. 190 plus bio active nutrients

  • 17 Minerals
  • 14 Minerals
  • 18 Amino Acids Rich in Vitamin E & Plant Sterols

6. What is the difference between Super Critical verses Cold Pressed

Speaker Bio:  Lorri Franckle is a graduate of the St. Louis University Physician Assistant program with a Bachelor of Medical Sciences degree. In addition to an Associate of Arts degree, she trained at Duke University Medical Center’s School of Allied Health Professionals, earning certification in Electrophysiological Technology.  Further, she is certified in the use of Low Level Laser Therapy (cold-laser/ LLLT) for assisting with weight loss, smoking cessation, anxiety reduction, and pain relief. Her continuing education includes symposiums by The Institute for Functional Medicine, the American Academy of Anti-Aging Medicine, Florida Physician Assistant Association, American Association of Clinical Nutritionists, Functional Blood Chemistry, and International Lyme and Associated Diseases Society.  Two decades of intensive studies combined with the breadth and depth of her experience in integrative healthcare protocols and associated nutraceutical, herbal, and naturopathic dispensary products provide her with an informed basis for big picture thinking in overall wellbeing.  Franckle is the founder of Fat to Energy LemonAid®, a professional brand nutraceutical powder designed to support the mitochondria (in expediting the conversion of fat into energy). Providing optimal support for weight loss and peak athletic performance and recovery, LemonAid® is also highly recommended by healthcare practitioners nationwide for issues including fibromyalgia suffered by their vegetarian patients.

 

NameSOHO Expo Speaker

Sponsored by Enzymedica

 

Friday, December 11, 2020
5:00pm-7:00pm (Dinner)

 

Go With Your Gut – The Immune Connection 

Digestive health is more than about breaking down your food – it is an intricate process key to immune function and total body health and wellness. In this engaging presentation, leading experts in natural health and medicine from Enzymedica’s scientific advisory board will highlight exciting research in supporting your body’s immune health through better digestion. Discover actionable insights that you can bring to your staff and customers!

Speaker Bio:  To Be Announced

 

Kristin GonzalezSOHO Expo Speaker

Provided by Autism Hope Alliance

 

Friday, December 11, 2020
7:30pm-8:30pm

 

Building Your Business Through Cause Marketing

Cause Marketing and why it is crucial to take your business to the next level:

This talk will go over:

  • What is cause marketing strategy?

  • What is cause related marketing examples?

  • What are the benefits of cause related marketing?

  • Is cause marketing effective?

This talk you will learn why cause marketing is a way for brands to set their product or business apart from the competition.

Speaker Bio:  Kristin Selby Gonzalez is the mother of a child with Autism.  From 2008-2012, she served as the Director of Autism Education and Cause Marketing for Enzymedica.

Kristin speaks all over the world, having educated tens of thousands of caregivers throughout the years on different strategies to help children with Autism. Since September 2012, Kristin has served as President of the Autism Hope Alliance.

 

Dan CurtinSOHO Expo Speaker

 Provided by Arthur Andrew Medical

 

Friday, December 11, 2020
7:30pm-8:30pm

 

Using Enzymes to Increase Your Sales

We’ll be discussing how different types of enzymes are the ultimate up-sell for all dietary supplements. Food, vitamins, minerals, or hormones are of little benefit without enzymes. With enzymes, we can improve the efficacy of all supplements, the health of your customers, and the total revenue of your business.

Speaker Bio:  Dan Curtin has over 15 years of experience in the health and wellness industry. He started his career as a personal trainer while acquiring degrees in Nutrition and Exercise Science at the University of California Santa Barbara. Dan became a believer in Systemic Enzymes in 2004 while recommending highly potent vegan-based enzyme products to his personal training clients. After years of improved healing and recovery with systemic enzymes in his personal and professional life, Dan decided to broaden his knowledge of enzymes for overall health by becoming part of the sales and education team at a highly reputable systemic enzyme manufacturer. His fields of expertise include hands-on training, public seminars, sales and marketing. Dan’s keen ability to teach healthcare providers and consumers alike, has improved thousands of people’s lives over his professional career.