NOURISHING THE HUMAN CONNECTION

SENPA - FROM INDEPENDENT TO INTERDEPENDENT

Consider us a support (eco)system. We understand the value of independent retailers in the complex world of producing and selling healthy, organic products, as well as building customer loyalty. In addition to offering them support, we advocate for natural brands and connect them with a nurturing network and conscious customers. When they survive, we all thrive.

WE REPRESENT THE PEOPLE OF THE NATURAL PRODUCTS INDUSTRY

We represent every piece of the puzzle that makes up the natural products industry and provide unique membership benefits to each group. We seek to nourish the human connection as the heart of a changing natural products industry.

WHAT SENPA DOES

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PRODUCE TRADE SHOWS & EDUCATIONAL EVENTS

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PROVIDE LEGISLATIVE UPDATES

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Educate lawmakers about our industry and building better relationships

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PROVIDE VALUABLE BUSINESS EDUCATION

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A GO TO RESOURCE WITH OVER 60 YEARS OF INDUSTRY EXPERIENCE

Can't Miss SOHO Events

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SEPTEMBER 12-15, 2024
ORLANDO, FL

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APRIL 26-28, 2024
GRAPEVINE, TX

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A Retailer's Guide For Competing Against E-Commerce Giants

If you're an independent natural products retailer and you're looking to stay competitive against e-commerce giants, we're showing you the two keys to your success in this battle. Download this free ebook to learn more.

MEET OUR TEAM

We put people first – from the staff we employ, to the members we empower, to health-conscious shoppers around the country. Our Board of Directors are industry leaders that support us and our core focus of strengthening independent retailers AND aligned manufacturers.

Read the SENPA Latest Blogs & News

We are pleased to announce our SOHO Expo 2024 Keynote Speaker : Mike Maddock

SENPA is proud to announce that Mike Maddock will be the keynote speaker at SOHO Expo on September 13, 2024 at the Gaylord Palms Resort and Convention Center in Orlando, FL. Mike Maddock is an entrepreneur, a keynote speaker, a best-selling author, and a CEO Coach. He is the founder of Flourish Advisory Boards; virtual…

SENPA Announces First Ever SENPA Summit at SOHO Expo 2021

SENPA is proud to announce the first ever SENPA Summit at SOHO Expo to take place on Friday, December 3, 2021. The SENPA Summit is designed to equip retailers with the business tools they need to survive and thrive in the new age of retail.

SENPA Announces Alliance With Puerto Rico Natural Inc.

SENPA and Puerto Rico Natural Inc. have formed an alliance. This mutual cooperation agreement was formed in the spirit of partnership and the opportunity to access a broader range of resources, communications, and added expertise in the natural and organic industry.

HEAR WHAT OUR MEMBERS ARE SAYING

Jack Brown, Lily of The Desert

"I have found the SOHO show over the years to be very beneficial and a good ROI for Lily of the Desert. Attendance has been good and I get to see many accounts from the Southeast. I think the SENPA team do a great job putting on the show and as a vendor, they make us feel important."

The Granary Whole Foods

"SENPA is one of the best ways to keep up with a very fast changing industry."

Juices Wild

"It protects my business.”

DeLand Bakery

"We need to stand together!”

MAXIMIZE YOUR MEMBER BENEFITS

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Access Exclusive Member Resources

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CONNECT WITH FELLOW MEMBERS

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MEMBER TO MEMBER ADVERTISING