About Us


  • Enzymedica
  • Youtheory
  • Essiac
  • Mountain Alternatives
  • KeHE
  • Boiron
  • Nutra Health
  • Michael’s Naturopathic Programs
  • Terry Naturally
  • WholeFoods
  • Hybrid Remedies
  • Irwin Naturals
  • North American Herb & Spice
  • Solgar
  • Bionox
  • Garden of Life
  • Bio Nutrition
  • NOW
  • Life Extension
  • Bluebonnet
  • Nutrigold
  • Buried Treasure

About SENPA Natural Industry Alliance

Who We Are

SENPA is a non-profit organization with a core focus on strengthening the success of independent natural retailers and aligned manufacturers, while nourishing their human connection with consumers. We are a leading voice, supporter and advocate for the natural-products industry, rooted in the experience of enhanced health and the power of personal relationships.


What We Do

  • Support the production, marketing and consumption of nutritional foods, supplements and related specialty products
  • Encourage adherence to product and label integrity, as well as the development of adequate standards to ensure the highest quality of products
  • Produce SOHO events to educate industry professionals
  • Provide education to members and event attendees
  • Push for nutritional research and disseminate findings
  • Advocate for laws and regulations consistent with our goals
  • Protect the industry from laws, regulations and other actions adverse to its best interests
  • Serve as a unified voice for businesses that align with our mission to nourish human connection

Mission Statement

Our mission is to nourish the human connection as the heart of a changing natural products industry – advocating for, strengthening and uniting the independent natural retailer and manufacturers with their current and future customers, building trust and aligning these retailers as the destination of choice for an enhanced buying experience and natural health education.

Vision Statement

SENPA vision is to nourish the human connection as the heart of the natural products industry through advocacy and education so independent retailers, leading manufacturers and consumers can thrive, in an ever-changing environment, rooted together in our experience of enhanced health and the power of personal relationships.

We Are

  • Caring
  • Trusted
  • Strengthening
  • Advocating
  • Community-Building
  • Nurturing
  • Empowering
  • Educating
  • Connective
  • Independent

We Value

  • Trust
  • Human Connection
  • Experience
  • Service
  • Community
  • Education
  • Advocacy
  • Proactive
  • Stewardship