About SENPA Natural Industry Alliance

about-us

Who We Are

SENPA is a non-profit organization with a core focus on strengthening the success of independent natural retailers and aligned manufacturers, while nourishing their human connection with consumers. We are a leading voice, supporter and advocate for the natural-products industry, rooted in the experience of enhanced health and the power of personal relationships.

What we do

Support the production, marketing and consumption of nutritional foods, supplements and related specialty products

Encourage adherence to product and label integrity, as well as the development of adequate standards to ensure the highest quality of products

Produce SOHO events to educate industry professionals

Provide education to members and event attendees

Push for nutritional research and disseminate findings

Advocate for laws and regulations consistent with our goals

Protect the industry from laws, regulations and other actions adverse to its best interests

Serve as a unified voice for businesses that align with our mission to nourish human connection

Mission Statement

Our mission is to nourish the human connection as the heart of a changing natural products industry – advocating for, strengthening and uniting the independent natural retailer and manufacturers with their current and future customers, building trust and aligning these retailers as the destination of choice for an enhanced buying experience and natural health education.

Vision Statement

SENPA vision is to nourish the human connection as the heart of the natural products industry through advocacy and education so independent retailers, leading manufacturers and consumers can thrive, in an ever-changing environment, rooted together in our experience of enhanced health and the power of personal relationships.

We Are

We Value

Caring

Trusted

Strengthening

Advocating

Communicating

Nurturing

Empowering

Educating

Connective

Independent

Trust

Human Connection

Experience

Service

Community

Education

Advocacy

Proactive

Problem-Solving

Stewardship