SENPA & VRM Announce Partnership

Natural products industry trade association SENPA, producer of the annual SOHO Expo in Orlando, FL, announced that VRM Media has been named as its official Sales & Marketing Partner for the upcoming SOHO 2024 trade show! As part of the partnership, henceforth the Sales Department of VRM Media (publisher of Vitamin Retailer, Natural Practitioner and…
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SENPA SPEAKS! March 2024

Reid’s Health Foods is a legacy business that opened its doors in February 2024. Our founder and mother, Lee Reid, set the tone with her 43 years of service as a Certified Nutritionist. In 1976, as a result of her forward-thinking mind, Englewood, FL gained its first health food store, Reid’s Nutrition Center. Fast forward…
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SENPA SPEAKS! January 2024

Happy 2024! I trust the holidays were a great time with friends and family and we are all ready to tackle this new year! Here at SEN PA we have finalized another great SOHO Expo and have some exciting news to share with you!!! Your Board of Directors has taken a long hard look at…
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SENPA is Proud to Announce New Dates for SOHO Expo!

For the last 53 years SOHO Expo has been produced the “1st Weekend in December”. The time has now come to retire that legacy as that timing has become a challenge for attendees. SENPA is proud to announce that SOHO Expo is evolving to meet the changing needs of its members, retailers, and suppliers with new…
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SENPA SPEAKS! September October 2023

Who’s ready for fall? I have lots of information to share with you for the upcoming months. Our elections for the Board of Directors are coming up, ballots will go out October 1, so be sure to vote on your upcoming leadership. The retailers running are Marie Montemurro, Jackie Davis and Amanda Ballard. Your supply…
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SOCIAL MEDIA News by Kailey Sidders

If you haven’t heard, there is a new social media platform, which was officially released on July 5th, 2023. Within mere hours, 10 million people signed up for this new app; It is the fastest-growing app in history!   Threads is Instagram’s text-based app, created by Mark Zuckerburg and Adam Mosseri. Here is what Threads…
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