SENPA SPEAKS! Nov 2024
By SENPA |
It is with great enthusiasm and a deep sense of responsibility I get the opportunity to lead this incredible organization as your new President of SENPA and I would like to take a moment to express my gratitude to each of you for your continued support and dedication to our organization and the natural products…
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VIDEOS
SENPA Beyond the Aisle: Navigating Marketing Compliance in the Supplement Industry
By SENPA |
Staying compliant with marketing claims is one of the biggest challenges for natural product retailers. With increasing regulatory scrutiny, understanding the Dietary Supplement Health and Education Act (DSHEA) is more crucial than ever. In this session of Beyond the Aisle: Navigating Natural Products Retail, we welcome Asa Waldstein, a seasoned regulatory consultant, clinical herbalist, and…
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SENPA Beyond the Aisle: Utilizing AI in Marketing for Natural Products Retailers
By SENPA |
In this episode of Beyond the Aisle, Tina Smith and Amanda Ballard will be highlighting some of the incredibly powerful AI tools available to natural products retailers and how they can be used in marketing. They will cover what you should and shouldn’t do when using AI, best practices, and surprising ways to make your…
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SENPA Beyond the Aisle: Consumer Predictions for 2025 – Insights to Grow Your Retail Business
By SENPA |
In this episode of Beyond the Aisle, Kathy Risch, SVP of Shopper Insights & Thought Leadership at Acosta, shares five key consumer predictions for 2025 and how natural products retailers can use them to stay ahead. She covers the evolving definition of value and how to connect with budget-conscious shoppers, strategies for creating meaningful in-store…
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