SENPA Speaks! October 2022

SENPA Speaks October Newsletter  SOHO Expo Edition We hope you had a wonderful summer!  As we head into fall/winter, we are very busy gearing up for SOHO Expo in December. This edition of SENPA Speaks gives YOU insight on our show sponsors, their companies and why they support you, the independent retailer and SOHO Expo.…
Read More

Why Attend SOHO Expo as a Retailer?

Why Attend SOHO Expo as a Retailer?   SOHO Expo is a tradeshow where new products can be found, where education can be had, and where you can rest assured that your neighbors in their booths and the retailer picking product next to you are independent members of the industry you’ve come to love; they…
Read More


At Lärabar, we believe real food should be 100% real, taste delicious and be satisfying. Lärabars are made with a simple blend of 2-9 real ingredients like fruits, nuts, spices – and sometimes delicious chocolate chips! Lärabar is always non-GMO and many of our products are gluten-free, vegan, dairy-free, soy-free and Kosher. This commitment to…
Read More

Small Scale E-Commerce Done Right

You don’t have to be a large business to have a successful e-commerce platform. There are many ways you can sell products online in a way that is cost effective and provides a high ROI as long as you do things the right way.  Here are some questions to ask yourself before you start.  Good…
Read More

How to Gain New Customers and How To Keep Them

If you’re not growing, you’re dying. Remaining stagnant in growth is the equivalent of dying in business. When numbers are staying the same, declining numbers surely are soon to follow. When you consider the aging population that makes up the bulk of the customers in natural products retail establishments, your customer base must be replaced…
Read More

When You Don’t Know Where To Start With Your Marketing

Our SENPA members have indicated they need help with marketing more than anything right now, so we’re going to spend some time on our blog discussing some important things to consider with your marketing as you think about growing your business.  You may be thinking that there are too many things to consider and you…
Read More