FREDDIE SANCHEZ

With nearly two decades of experience in the natural products industry, I bring a deep commitment to supporting independent retailers and driving meaningful growth across the channel. As Partner and Senior Vice President of Brand Development at Precision Sales & Marketing, I currently lead a portfolio of 40+ brands and manage over $1M in annual commissions. My career has spanned leadership roles in brand development, sales strategy, procurement, vendor relations, and analytics—across companies such as Pauling Labs (Ener-C), Threshold Enterprises, UNFI, and NBTY.

From spearheading category management and digital strategy to building partnerships with distributors like UNFI, KeHE, and Threshold, I’ve consistently focused on delivering results through collaboration, transparency, and innovation. I have a proven record of growing brand presence in both natural and conventional retail, with a strong foundation in analytics, supply chain management, and e-commerce.

Throughout my career, I’ve remained passionate about advancing the natural industry—from the supply side to the shelf—and I am eager to contribute my experience, voice, and energy to SENPA’s mission. I believe in the power of this community, and I am committed to working alongside fellow board members to protect, evolve, and strengthen our shared future.