Brian Hall

Brian Hall currently serves as CEO of supplement company True Grace – a brand dedicated to producing nutrient-dense supplements that aim to improve the health of body and planet for generations to come. Brian has a proven track record of success in the natural food channel and brings his invaluable expertise to the True Grace team. Brian’s dedication to assisting others in their health journey began during his days in the U.S. Army Reserve, where he studied nutrition and realized how foods can heal and empower those to take control of their health. Diving deeper into the nutrition industry, he started to also explore the dietary supplement space, where he saw firsthand that even with proper nutrition, there can still be nutrient gaps that need to be filled. This explorative journey is what led him to envision a supplement company that produces products with intention and transparency. Working with his wife, Kristie Hall (Founder and CMO of True Grace), the True Grace brand was born. Before True Grace, Brian spent almost three years as Director of Sales and Business Development at Standard Process Inc., a family-owned and operated nutritional supplement company with an unwavering focus on quality. The bulk of Brian’s dietary supplement industry experience, however, came from New Chapter, Inc. where he spent a little over 17 years and worked his way up through the company holding positions including Account Executive, National Sales Manager, and, finally, Senior Vice President of Sales, North America Food Channel. In this role, Brian mentored and coached many individuals that are strategic leaders in the natural food industry today. Brian currently resides in Pewaukee, Wisconsin with his wife and two kids. Brian enjoys staying active with his family and loves tennis, strength training, and sunsets on the lake.

Session Titles

The Only Difference Between Soil and Soul is You.


True Grace