December 2-5, 2021

Gaylord Palms Resort and Convention Center
Orlando, FL


Thank you for your interest in exhibiting at SOHO Expo. We get a lot of questions about exhibiting at our show and wanted to put together a resource to answer as many of your questions as possible. If you still have questions, please email us or give us a call at 727-846-0320.

  • 10' x 10' Booths = P $2,530, A $2,315, B $2,080, C $1,930, D $1,710 -  Includes: 6’ Draped Table, Carpet, (2) Chairs, Wastebasket, Identification Sign, Free Listing in Show Program, Listing in On-Site Program and Membership in SENPA.
  • 5' x 10' Booths: E $1,585 and F $1,380 - Includes: 4' Table, Carpet, (2) Chairs, Wastebasket, Identification Sign, Free Listing in Show Program and On-Site Program. Broker's limited to 1 half. Listing in On-Site Program and Membership in SENPA. Up to 20 items in product line. 
  • New Market Square Pavilion 6’ Table = $1090* (FIRST TIME EXHIBITORS ONLY) - Includes: 6' Draped Table, Carpet, (2) chairs, Wastebasket, Identification Sign, Free Listing in Show Program and On-Site Program and Membership in SENPA. Up to 15 items in product line.

SOHO Expo Marketing & Sponsorship: If you want to be even more visible at our events, see the additional sponsorship and marketing opportunities we still have available for you. Purchase now to reserve your spot. If you'd like to complete this form on paper, you can do so here.

SENPA Summit: In 2021, we are producing the first ever SENPA Summit, a full day of business education for our retail members. We're looking for an exclusive group of sponsors for this event. You can learn more and sign up here.

Year Round Opportunities: Finally, we offer year round marketing opportunities to reach our retail members. Learn more here.

Payment — 10% Discount Good Until 03/31/2021 Not applicable to New Market Square or 5'x10' Booths
Minimum of 25% total booth cost due with Exhibit Application Contract ($200 Non-Refundable)
Minimum of 50% total of booth cost due 05/17/2021
100% of total booth cost due by 08/16/2021

Cancellation & Administration Fees
Once this contract is signed and exhibit space is allocated, you are contracted to exhibit space. An exhibitor who cancels, downsizes, downsizes or moves its booth space reservation must pay a $200 administration fee. Cancellations must be made in writing. Once cancellation is received, the space will be reallocated at the sole discretion of show management.

Cancellation Date & Fee: (Upon signing contract) $200 non-refundable

Cancellation/Downsize Date
May 1 - June 30, 2021: 25% of total booth fees
July 1 - August 16, 2021: 50% of total booth fees
After August 16, 2021: 100% of total booth fees

Click here for the interactive version of the updated floor plan. For updated information, contact 

Your SOHO Expo Exhibitor Kit tells you everything you need to know about exhibiting at this event. You can find that here. 

Exhibitor Badges will be issued to Exhibitors through an online process within the limits specified. A badge link will be sent once the exhibitor’s Certificate of Insurance is received.

There is a limit of free badges allowed per booth and they must be ordered before 11/5/2021.  Badge allowance if your company has:

For each P booth(s): 10 FREE badges per booth
For each A or B booth(s) :  8 FREE badges per booth
For each C or D booth(s): 6 FREE badges per booth
For each E or F booth(s) :   4 FREE badges per booth
For each New Market Square Pavilion table(s):  2 FREE badges per table

Extra badges are $25 ordered by 11/5/2021 and $40 after cut-off date and on-site. This rule is enforced. 

Other details on the Exhibitor Badge Request Form. Additional badges are provided at no charge to SOHO EXPO sponsors. Contact office for details. Temporary work passes are available for your move-in crew.

If you need something for your booth i.e. internet, electrical, etc. you will go either through AGS or The Gaylord Palms. You can find their ordering links below.

Exhibitors MUST carry additional business insurance to cover exhibit materials against damages and loss, and public liability insurance against injury to the person and property of others. Copy of insurance coverage must be submitted to SOHO EXPO management BEFORE exhibitor can pick up show badges or set up exhibit.
For more details see page 10 - item 22 of the Exhibitor Kit.
Need an insurance provider? Rainprotection Insurance is an authorized official insurance provider for SENPA and can provide you a policy here

Disclaimer: "SENPA, from time to time, may make available to its members certain third party benefits, products, product ratings, and other services through links to third party websites. SENPA may earn a commission for click-through or successful sales by these third parties to a SENPA member. SENPA makes these benefits available and provides these rating sources as additional resources to its members. It is each member's responsibility to conduct independent research and due diligence and to make an independent decision to do business with these third party vendors. SENPA is not affiliated with these third party vendors and does not endorse their respective products, product ratings, or other services. Furthermore, SENPA does not assume and hereby disclaims any liability arising out of or related to any member's use of any product or service or reliance upon any rating or representation by a third party vendor. SENPA hopes this disclosure will demonstrate its intent to run an honest and reputable business."