SENPA & VRM Announce Partnership

Natural products industry trade association SENPA, producer of the annual SOHO Expo in Orlando, FL, announced that VRM Media has been named as its official Sales & Marketing Partner for the upcoming SOHO 2024 trade show!

As part of the partnership, henceforth the Sales Department of VRM Media (publisher of Vitamin Retailer, Natural Practitioner and Nutrition Industry Executive) will actively participate in exhibitor booth sales for the SOHO Expo.  In addition, VRM staff members, in particular Russ Fields and Barry Young, will be involved in facilitating exhibitor sponsorships, show program advertising, and other marketing-related opportunities for vendors at SOHO.

The annual SOHO Expo is moving to new Fall dates this year, and will be held Sept. 12-15, 2024 at its longstanding location, the Gaylord Palms Resort & Convention Center in Orlando, FL.

“We are very excited to announce this new sales and marketing partnership with VRM Media,” said SENPA executive director Debra Short.  “This industry alliance will help our association to grow our annual trade show, increase our membership numbers and expand our services to independent natural product retailers.”
“Our company’s goal in partnering with SENPA is to help make this year’s SOHO Expo the biggest and best show ever in its 53-year history,” said VRM Media president Dan McSweeney.  “The SOHO Expo is the only natural products trade show being held on the entire East Coast in 2024, so the opportunity is strong for a very successful and well-attended event that meets the needs and expectations of exhibitors and retail attendees alike!”

For further information about exhibiting at the 2024 SOHO Expo, contact VRM Media at 732-432-9600, or send an email to:

Visit for more information about SOHO including educational events and registration

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SENPA is a non-profit organization with a core focus on strengthening the success of independent natural retailers and aligned manufacturers, while nourishing their human connection with consumers. We are a leading voice, supporter and advocate for the natural-products industry, rooted in the experience of enhanced health and the power of personal relationships.

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