SENPA SPEAKS! June 2024

Speaking from the perspective of a retailer on Trade shows I hope will not only encourage my fellow retailers to be re-invigorated but also gain insight on the WHY the gathering of your peers is imperative to growing, maintaining, and excelling in your markets. Many of us go back to when “the show” was something…

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SENPA SPEAKS! May 2024

It’s that time again, to join together in the beauty of this time of year. Lets celebrate our wins as well as find comfort in each other with our challenges. We are a community of like minded warriors for the Natural Products Industry, standing for the values and integrity we find in our colleagues our…

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SENPA & VRM Announce Partnership

Natural products industry trade association SENPA, producer of the annual SOHO Expo in Orlando, FL, announced that VRM Media has been named as its official Sales & Marketing Partner for the upcoming SOHO 2024 trade show! As part of the partnership, henceforth the Sales Department of VRM Media (publisher of Vitamin Retailer, Natural Practitioner and…

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SENPA SPEAKS! March 2024

Reid’s Health Foods is a legacy business that opened its doors in February 2024. Our founder and mother, Lee Reid, set the tone with her 43 years of service as a Certified Nutritionist. In 1976, as a result of her forward-thinking mind, Englewood, FL gained its first health food store, Reid’s Nutrition Center. Fast forward…

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SENPA SPEAKS! January 2024

Happy 2024! I trust the holidays were a great time with friends and family and we are all ready to tackle this new year! Here at SEN PA we have finalized another great SOHO Expo and have some exciting news to share with you!!! Your Board of Directors has taken a long hard look at…

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SENPA is Proud to Announce New Dates for SOHO Expo!

For the last 53 years SOHO Expo has been produced the “1st Weekend in December”. The time has now come to retire that legacy as that timing has become a challenge for attendees. SENPA is proud to announce that SOHO Expo is evolving to meet the changing needs of its members, retailers, and suppliers with new…

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SENPA SPEAKS! JuneJuly 2023

I hope everyone is surviving the heat wave going on in the country! Our HEALTHFEST show in Dallas was well attended in our new venue Hilton DFW Lakes Executive Conference Center. The education was exceptional, the new and fresh information was a great take home! Lori Bainum, our keynote, rocked the house with her unique…

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SENPA SPEAKS! AprilMay 2023

So much is going on in the association and our industry as well as SOHO EXPO is only 7 months away! Let me start with the outstanding SOHO HealthFest we just completed. It’s always so good to see our members in the Southwest. Our turnout was great and everyone seemed to enjoy the new venue…

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SENPA SPEAKS! JanFeb 2023

SENPA Speaks JanFeb Newsletter  SOHO Expo Edition Happy New Year my fellow retail warriors! Hopefully inventory went well, you are fully staffed, and you have geared up for our selling season!!! As a retailer of over 35 years I personally love when January rolls around. I take a minute to count my blessings as well…

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