Industry News
SENPA SPEAKS! JuneJuly 2023
I hope everyone is surviving the heat wave going on in the country! Our HEALTHFEST show in Dallas was well attended in our new venue Hilton DFW Lakes Executive Conference Center. The education was exceptional, the new and fresh information was a great take home! Lori Bainum, our keynote, rocked the house with her unique…
Read MoreSENPA SPEAKS! AprilMay 2023
So much is going on in the association and our industry as well as SOHO EXPO is only 7 months away! Let me start with the outstanding SOHO HealthFest we just completed. It’s always so good to see our members in the Southwest. Our turnout was great and everyone seemed to enjoy the new venue…
Read MoreSENPA SPEAKS! JanFeb 2023
SENPA Speaks JanFeb Newsletter SOHO Expo Edition Happy New Year my fellow retail warriors! Hopefully inventory went well, you are fully staffed, and you have geared up for our selling season!!! As a retailer of over 35 years I personally love when January rolls around. I take a minute to count my blessings as well…
Read MoreSENPA Speaks! October 2022
SENPA Speaks October Newsletter SOHO Expo Edition We hope you had a wonderful summer! As we head into fall/winter, we are very busy gearing up for SOHO Expo in December. This edition of SENPA Speaks gives YOU insight on our show sponsors, their companies and why they support you, the independent retailer and SOHO Expo.…
Read MoreWhy Attend SOHO Expo as a Retailer?
Why Attend SOHO Expo as a Retailer? SOHO Expo is a tradeshow where new products can be found, where education can be had, and where you can rest assured that your neighbors in their booths and the retailer picking product next to you are independent members of the industry you’ve come to love; they…
Read MoreSOHO Expo 2021 – Another Great Show In The Books!
SOHO Expo 2021 was a huge hit! We had several first this year that were quite exciting. We started off the weekend with our annual golf tournament. We had the pleasure of having a special guest appear with us: Chris DiMarco, PGA pro. He put on a clinic for our golfers to help them…
Read MoreWhy Independent Retailers Are Still A Mighty Force
As an independent retailer, it may feel like the little guys are in a losing battle. With the ever-increasing power of big box retailers and ecommerce giants, it can feel like you’re facing an uphill battle each and every day to stay relevant and competitive. But, we’re here to say that the independent retailers are…
Read MoreWe Survived 2020. Now What?
While 2020 was a struggle in many ways, we managed to make it through. Even though the natural products industry grew as a whole, many of our retailers struggled. Between layoffs, needing to quickly adopt new services to deal with lockdowns, to limited store capacities, and so on, it’s left retailers exhausted. This begs the…
Read MoreIs Your Pricing Model Holding You Back?
In a world that is becoming more digital by the minute, price competition has come to the forefront of a lot of retailers’ minds. When a customer can be browsing the aisles of your store, pull out their cell phone and compare your prices to Amazon, it should get you thinking about how to stay…
Read MoreSOHO Expo 2020: The First In-Person Trade Show of The Year
Many industries were impacted by COVID-19 in profound ways this year. Trade shows definitely fell in that category. Up until SOHO Expo, every trade show was either cancelled, rescheduled or held virtually. As SENPA’s Board of Directors and Staff made tough decisions to cancel both SOHO Healthfest and SOHO Road Shows earlier in the year,…
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