SENPA SPEAKS! March 2024

Reid’s Health Foods is a legacy business that opened its doors in February 2024. Our founder and mother, Lee Reid, set the tone with her 43 years of service as a Certified Nutritionist. In 1976, as a result of her forward-thinking mind, Englewood, FL gained its first health food store, Reid’s Nutrition Center. Fast forward…

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SENPA SPEAKS! January 2024

Happy 2024! I trust the holidays were a great time with friends and family and we are all ready to tackle this new year! Here at SEN PA we have finalized another great SOHO Expo and have some exciting news to share with you!!! Your Board of Directors has taken a long hard look at…

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SENPA is Proud to Announce New Dates for SOHO Expo!

For the last 53 years SOHO Expo has been produced the “1st Weekend in December”. The time has now come to retire that legacy as that timing has become a challenge for attendees. SENPA is proud to announce that SOHO Expo is evolving to meet the changing needs of its members, retailers, and suppliers with new…

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SENPA SPEAKS! JuneJuly 2023

I hope everyone is surviving the heat wave going on in the country! Our HEALTHFEST show in Dallas was well attended in our new venue Hilton DFW Lakes Executive Conference Center. The education was exceptional, the new and fresh information was a great take home! Lori Bainum, our keynote, rocked the house with her unique…

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SENPA SPEAKS! AprilMay 2023

So much is going on in the association and our industry as well as SOHO EXPO is only 7 months away! Let me start with the outstanding SOHO HealthFest we just completed. It’s always so good to see our members in the Southwest. Our turnout was great and everyone seemed to enjoy the new venue…

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SENPA SPEAKS! JanFeb 2023

SENPA Speaks JanFeb Newsletter  SOHO Expo Edition Happy New Year my fellow retail warriors! Hopefully inventory went well, you are fully staffed, and you have geared up for our selling season!!! As a retailer of over 35 years I personally love when January rolls around. I take a minute to count my blessings as well…

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SENPA Speaks! October 2022

SENPA Speaks October Newsletter  SOHO Expo Edition We hope you had a wonderful summer!  As we head into fall/winter, we are very busy gearing up for SOHO Expo in December. This edition of SENPA Speaks gives YOU insight on our show sponsors, their companies and why they support you, the independent retailer and SOHO Expo.…

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Why Attend SOHO Expo as a Retailer?

Why Attend SOHO Expo as a Retailer?   SOHO Expo is a tradeshow where new products can be found, where education can be had, and where you can rest assured that your neighbors in their booths and the retailer picking product next to you are independent members of the industry you’ve come to love; they…

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SOHO Expo 2021 – Another Great Show In The Books!

SOHO Expo 2021 was a huge hit!    We had several first this year that were quite exciting. We started off the weekend with our annual golf tournament. We had the pleasure of having a special guest appear with us: Chris DiMarco, PGA pro. He put on a clinic for our golfers to help them…

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Why Independent Retailers Are Still A Mighty Force

As an independent retailer, it may feel like the little guys are in a losing battle. With the ever-increasing power of big box retailers and ecommerce giants, it can feel like you’re facing an uphill battle each and every day to stay relevant and competitive. But, we’re here to say that the independent retailers are…

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