SENPA Speaks! October 2022

SENPA Speaks October Newsletter  SOHO Expo Edition We hope you had a wonderful summer!  As we head into fall/winter, we are very busy gearing up for SOHO Expo in December. This edition of SENPA Speaks gives YOU insight on our show sponsors, their companies and why they support you, the independent retailer and SOHO Expo.…

Read More

Why Attend SOHO Expo as a Retailer?

Why Attend SOHO Expo as a Retailer?   SOHO Expo is a tradeshow where new products can be found, where education can be had, and where you can rest assured that your neighbors in their booths and the retailer picking product next to you are independent members of the industry you’ve come to love; they…

Read More

SOHO Expo 2021 – Another Great Show In The Books!

SOHO Expo 2021 was a huge hit!    We had several first this year that were quite exciting. We started off the weekend with our annual golf tournament. We had the pleasure of having a special guest appear with us: Chris DiMarco, PGA pro. He put on a clinic for our golfers to help them…

Read More

Why Independent Retailers Are Still A Mighty Force

As an independent retailer, it may feel like the little guys are in a losing battle. With the ever-increasing power of big box retailers and ecommerce giants, it can feel like you’re facing an uphill battle each and every day to stay relevant and competitive. But, we’re here to say that the independent retailers are…

Read More

We Survived 2020. Now What?

While 2020 was a struggle in many ways, we managed to make it through. Even though the natural products industry grew as a whole, many of our retailers struggled. Between layoffs, needing to quickly adopt new services to deal with lockdowns, to limited store capacities, and so on, it’s left retailers exhausted.  This begs the…

Read More

Is Your Pricing Model Holding You Back?

In a world that is becoming more digital by the minute, price competition has come to the forefront of a lot of retailers’ minds. When a customer can be browsing the aisles of your store, pull out their cell phone and compare your prices to Amazon, it should get you thinking about how to stay…

Read More

SOHO Expo 2020: The First In-Person Trade Show of The Year

Many industries were impacted by COVID-19 in profound ways this year. Trade shows definitely fell in that category. Up until SOHO Expo, every trade show was either cancelled, rescheduled or held virtually. As SENPA’s Board of Directors and Staff made tough decisions to cancel both SOHO Healthfest and SOHO Road Shows earlier in the year,…

Read More

The Roots Of The Natural Products Industry Are Being Shaken

Shop Open Sign

The supplement industry began as a symbiotic partnership between manufacturers and independent retailers. Independent retailers are historically known as centers for innovation and education, developing loyal communities of consumers who benefit from the education and services that these stores offer. This is part of why SENPA exists. To bring independent retailers and manufacturers together because…

Read More