We Survived 2020. Now What?

While 2020 was a struggle in many ways, we managed to make it through. Even though the natural products industry grew as a whole, many of our retailers struggled. Between layoffs, needing to quickly adopt new services to deal with lockdowns, to limited store capacities, and so on, it’s left retailers exhausted.  This begs the…

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Is Your Pricing Model Holding You Back?

In a world that is becoming more digital by the minute, price competition has come to the forefront of a lot of retailers’ minds. When a customer can be browsing the aisles of your store, pull out their cell phone and compare your prices to Amazon, it should get you thinking about how to stay…

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SOHO Expo 2020: The First In-Person Trade Show of The Year

Many industries were impacted by COVID-19 in profound ways this year. Trade shows definitely fell in that category. Up until SOHO Expo, every trade show was either cancelled, rescheduled or held virtually. As SENPA’s Board of Directors and Staff made tough decisions to cancel both SOHO Healthfest and SOHO Road Shows earlier in the year,…

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The Roots Of The Natural Products Industry Are Being Shaken

Shop Open Sign

The supplement industry began as a symbiotic partnership between manufacturers and independent retailers. Independent retailers are historically known as centers for innovation and education, developing loyal communities of consumers who benefit from the education and services that these stores offer. This is part of why SENPA exists. To bring independent retailers and manufacturers together because…

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