Speaking from the perspective of a retailer on Trade shows I hope will not only encourage my fellow retailers to be re-invigorated but also gain insight on the WHY the gathering of your peers is imperative to growing, maintaining, and excelling in your markets. Many of us go back to when “the show” was something we not only looked forward to for the discounts we could bring back to the store(s), but we also had the opportunity to hear industry leaders teach the current information we needed to know in person! It was also where you were able to meet many of our vendor owners and principal decision-makers. Now, the pictures you take could populate your social media for some time! Simply put, it was “Our Time”, with our people. Shows have changed over the years and being on this side of the table, we (SENPA) produce SOHO EXPO as well as other SOHO events. Click here to read the full newsletter.
