Speaking from the perspective of a retailer on Trade shows I hope will not only encourage my fellow retailers to be re-invigorated but also gain insight on the WHY the gathering of your peers is imperative to growing, maintaining, and excelling in your markets. Many of us go back to when “the show” was something we not only looked forward to for the discounts we could bring back to the store(s), but we also had the opportunity to hear industry leaders teach the current information we needed to know in person! It was also where you were able to meet many of our vendor owners and principal decision-makers. Now, the pictures you take could populate your social media for some time! Simply put, it was “Our Time”, with our people. Shows have changed over the years and being on this side of the table, we (SENPA) produce SOHO EXPO as well as other SOHO events. Click here to read the full newsletter.

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SENPA is a non-profit organization with a core focus on strengthening the success of independent natural retailers and aligned manufacturers, while nourishing their human connection with consumers. We are a leading voice, supporter and advocate for the natural-products industry, rooted in the experience of enhanced health and the power of personal relationships.

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