Archive for August 2020
The Roots Of The Natural Products Industry Are Being Shaken
The supplement industry began as a symbiotic partnership between manufacturers and independent retailers. Independent retailers are historically known as centers for innovation and education, developing loyal communities of consumers who benefit from the education and services that these stores offer. This is part of why SENPA exists. To bring independent retailers and manufacturers together because…
Read MoreGenerate Store Revenue With Co-Op Advertising
If you are a retailer, you have a wonderful opportunity for generating additional revenue for your store by creating a co-op advertising program. Most suppliers have set aside significant funds to support independent retailers through co-op advertising. If your store is not currently set up with a program, don’t hesitate. They are super easy to…
Read MoreBefore You Start Your Online Store…
COVID-19 has pushed a large amount of sales online. Whether stores offer local delivery, nationwide shipping, or buy online, pickup in-store (BOPIS) options, they are booming right now. In fact, according to a recent report, consumers report high intention to continue using BOPIS (buy online, pick up in-store) and grocery delivery even after the pandemic. …
Read MoreWhy Your Ads Aren’t Hitting Home
Do you ever feel like you’re not reaching your customers with your ads? You spend tons of money on advertising and you keep striking out. Maybe it’s because you talk about yourself too much. Ouch. That one may have hurt. But here’s the thing. Your customer’s primary concern is themselves. They come to your business…
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