Marketing

Our SENPA members have indicated they need help with marketing more than anything right now, so we’re going to spend some time on our blog discussing some important things to consider with your marketing as you think about growing your business.  You may be thinking that there are too many things to consider and you…

Email marketing is one of the most important marketing tools at your disposal. And yet, so often this is underutilized or used ineffectively. Too often, businesses neglect this incredibly valuable tool to reach a large percentage of their customer base in a way that no one can really live without. People delete social media platforms…

It’s easy to get disorganized when running your business. Between dealing with customers, putting out fires, handling staffing issues, and day to day operations, if you don’t have systems in place to keep you on track, you can get derailed very easily.  One system to help keep your store operations running smoothly is to implement…

The days of private labels being viewed as generic and lower quality are gone. In fact, there are many successful stores that base their business models almost entirely off of private label brands. Stores like Trader Joe’s, Aldi, and your major grocery stores have really started to change the perception of private labels from being…

Every business needs to build loyalty among their customer base. Whether you are Amazon or a 1,200 square foot supplement shop in rural Texas, you need to figure out how to retain your customers. If you don’t keep them, they will find some other place to spend their money and you’ll have to work even…

There’s a mistake that way too many websites make on their sites that could be costing them thousands of dollars in revenue. Adding a simple button to your website can make all the difference in the world when it comes to converting website visitors into customers. What button do you ask? A call to action…

Your email list is one of the most important assets your business owns. It’s important to continuously strive to grow and nurture your email list. With the right strategies your email campaigns can lead to the easiest revenue you’ll ever make. So where do you start? With a few easy steps and some time and…

Very few people would argue that you shouldn’t have at least some social media presence.  It’s an incredibly valuable and affordable way to connect with your customers.  When it comes to social media marketing, it can feel like in order to be successful you need to be on all platforms at all times and have…

We published a blog a while back about how to start a co-op advertising program in your store. This is a great way to generate revenue while simultaneously strengthening your relationships with your supply partners.  But what do supply partners look for in retailers when deciding to participate in a co-op advertising program?  We asked…

Without a sales funnel, your marketing efforts will not work as well as they could. Marketing without a sales funnel is like throwing spaghetti at a wall to see what sticks. By utilizing sales funnels in your marketing strategy, you will not only capture viable leads, you’ll be able to have more tangible data on…