Industry News

Many industries were impacted by COVID-19 in profound ways this year. Trade shows definitely fell in that category. Up until SOHO Expo, every trade show was either cancelled, rescheduled or held virtually. As SENPA’s Board of Directors and Staff made tough decisions to cancel both SOHO Healthfest and SOHO Road Shows earlier in the year,…

The supplement industry began as a symbiotic partnership between manufacturers and independent retailers. Independent retailers are historically known as centers for innovation and education, developing loyal communities of consumers who benefit from the education and services that these stores offer. This is part of why SENPA exists. To bring independent retailers and manufacturers together because…