2021 SOHO Expo & SENPA Summit Recorded Session Links Archives

SENPA SPEAKS! JanFeb 2023
SENPA Speaks JanFeb Newsletter SOHO Expo Edition Happy New Year my fellow retail warriors! Hopefully inventory went well, you are fully staffed, and you have geared up for our selling season!!! As a retailer of over 35 years I personally love when January rolls around. I take a minute to count my blessings as well… […]
SENPA Speaks! October 2022
SENPA Speaks October Newsletter SOHO Expo Edition We hope you had a wonderful summer! As we head into fall/winter, we are very busy gearing up for SOHO Expo in December. This edition of SENPA Speaks gives YOU insight on our show sponsors, their companies and why they support you, the independent retailer and SOHO Expo.… […]
Why Attend SOHO Expo as a Retailer?
Why Attend SOHO Expo as a Retailer? SOHO Expo is a tradeshow where new products can be found, where education can be had, and where you can rest assured that your neighbors in their booths and the retailer picking product next to you are independent members of the industry you’ve come to love; they… […]
Lärabar
At Lärabar, we believe real food should be 100% real, taste delicious and be satisfying. Lärabars are made with a simple blend of 2-9 real ingredients like fruits, nuts, spices – and sometimes delicious chocolate chips! Lärabar is always non-GMO and many of our products are gluten-free, vegan, dairy-free, soy-free and Kosher. This commitment to… […]
Small Scale E-Commerce Done Right
You don’t have to be a large business to have a successful e-commerce platform. There are many ways you can sell products online in a way that is cost effective and provides a high ROI as long as you do things the right way. Here are some questions to ask yourself before you start. Good… […]
How to Gain New Customers and How To Keep Them
If you’re not growing, you’re dying. Remaining stagnant in growth is the equivalent of dying in business. When numbers are staying the same, declining numbers surely are soon to follow. When you consider the aging population that makes up the bulk of the customers in natural products retail establishments, your customer base must be replaced… […]
When You Don’t Know Where To Start With Your Marketing
Our SENPA members have indicated they need help with marketing more than anything right now, so we’re going to spend some time on our blog discussing some important things to consider with your marketing as you think about growing your business. You may be thinking that there are too many things to consider and you… […]
MineralRich: A high quality liquid supplement that actually tastes good!
Maximum Living’s MineralRich has stood the test of time. For 30 years it has been the trusted and tasty way to stay mineral sufficient. Still today, we are a small company all driven by the goal of improving our own family’s health and creating convenient, high quality supplements to aid overall wellness. We are a… […]
Addressing Employee Retention In Retail
Since the beginning of the pandemic, there has been an unprecedented shift happening in the labor market. Retail got hit especially hard with hundreds of thousands quitting their jobs over the last few years. The November 2021 Bureau of Labor Statistics reported that retail employment was 176,000 lower in November 2021 than pre-pandemic February 2020.… […]
Email Marketing Is Underrated
Email marketing is one of the most important marketing tools at your disposal. And yet, so often this is underutilized or used ineffectively. Too often, businesses neglect this incredibly valuable tool to reach a large percentage of their customer base in a way that no one can really live without. People delete social media platforms… […]

New Innovations From Enzymedica

Collagen: Not Just For A Pretty Face with Carl Germano

Supercharge Your Sales With Online Content In Just 30 Minutes A Day with Tina Smith

Succession Planning: How To Retire Healthy with Gary Pittsford

Lowest Prices? Easiest To Shop? Most Experiential? Pick One and Own It with Harold Lloyd

How To Increase Sales Without Saying A Word – Management Panel

Here Comes The Future: Are You Prepared For An Apocalypse or A Renaissance with Harold Lloyd

Creating Profitable and Impactful Supplier Partnerships – Management Panel

Building A Team To Carry On Your Legacy – Owners Panel

5 Mistakes Retailers Make On Their Website & How To Fix Them with Tina Smith

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