Press Release Show Updates
For Immediate Release:
SENPA Celebrates Successful 6th Annual Trade Show and Announces New Event
Exciting Developments for Independent Natural Products Retailers
New Port Richey May 15, 2025 – SOHO Healthfest produced by SENPA, Inc. celebrated its 6th annual trade show event in Dallas, Texas from April 11-13, 2025. The event, dedicated to independent natural products retailers, showcased top companies in the industry who provided valuable education sessions to enhance retailers’ understanding of the products they offer.
“We have found attending the SOHO Healthfest show to be paramount to our success, allowing us to grow 25% year over year for the past three years,” said Lance Lira of Nature’s Presence. “We bring our management team to the show as it allows them a look at the business side of things but also is a great opportunity for them to engage with our vendors and learn about new products coming to market. We have seen a tremendous return on our investment from SENPA.”
The event also featured 6 meal sponsors: Arthur Andrew Medical, Bluebonnet Nutrition, Enzymedica, NeoCell, Terry’s Naturally and SENPA, all of whom contributed to creating a supportive and engaging atmosphere for attendees.
“Independent retailers are the small but mighty foundation holding up the entire natural products industry. They’re the ones talking to real people, understanding their health challenges, and offering solutions that genuinely help. That kind of frontline connection is irreplaceable, and that’s why SENPA shows like SOHO Healthfest and SOHO Expo are invaluable. They bring together the true heart of our industry. As a manufacturer, the return we see from these events far exceeds that of the massive expos,” said Dan Curtin, Executive Vice President of Arthur Andrew Medical.
To round out the event, the State of Industry networking session was moderated by Ryan Sensenbrenner, SENPA Co-Chair of Emerging Leaders in Natural Council. The session featured leadership from Alliance for Natural Health Robert Verkerk and Jonathon Emord and Alan Lewis, Government Affairs at Natural Grocers. This presentation provided updates for the industry and allowed attendees to ask questions, addressing the persistent economic uncertainty, unpredictable consumer behavior, and competitive landscape challenges faced by independent retailers.
Looking ahead, the 2026 SOHO Healthfest will be held from April 17-19 at the Hilton Dallas/Rockwell Lakefront – Rockwell, TX.
“We are thrilled with the incredible success of this year’s Healthfest show” said Jeff Shackelford President of SENPA and Vice President of Purchasing, The Healthy Edge Group, “The energy, innovation, and collaboration on display were truly inspiring, and we’re proud to have brought together such a dynamic community of professionals, exhibitors, and thought leaders. The positive feedback and high level of engagement underscore the vital role Healthfest plays in advancing our industry and promoting wellness initiatives nationwide.”
Building on this momentum, SENPA is excited to announce the launch of a brand-new trade show event this October, SOHO Northeast. This exciting new event will take place at DoubleTree Newark Airport Newark New Jersey, October 4-5, 2025.
“This expansion reflects our commitment to growing access, education, and opportunity across the health and wellness space. We can’t wait to welcome even more attendees, partners, and innovators to join us as we continue to elevate this important work, strengthening the voice of the independent retailer and the brands that support them,” said Jeff Shackelford.
“We’re proud to support SENPA, the retailers who keep this industry thriving, and we’re ecstatic about the announcement of SOHO Northeast,” said Dan Curtin – Arthur Andrew Medical.
SENPA produces SOHO Expo, SOHO Healthfest, and SOHO Northeast with all proceeds going back into the industry to educate Independent Retailers and their staff. SOHO Events supports growth in the natural products industry by encouraging new companies to have the opportunity to network with prime decision makers (85% attend SOHO Events) about their products. Visit www.senpa.org for more details.
About SENPA: SENPA’s mission is to support the natural products industry through education, networking and advocacy for the right to buy and sell natural products by empowering healthy choices and business development. SENPA Events offer members the chance to hear from highly qualified industry leaders on the latest in nutrition in the natural products industry. To learn more visit www.SENPA.org.
Contact:
Debra Short
Executive Director SENPA
5946 Main Street, New Port Richey, FL 34652
727-846-0320
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