How to Make the Most of Your Trade Show Experience

Trade shows are a highlight for many of us. They give us an opportunity to network with our peers, receive vital education, and get great deals on products. But how do you ensure that you get the most out of your experience? After all, you’re spending your valuable time and money to attend. We’ve got…

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We Survived 2020. Now What?

While 2020 was a struggle in many ways, we managed to make it through. Even though the natural products industry grew as a whole, many of our retailers struggled. Between layoffs, needing to quickly adopt new services to deal with lockdowns, to limited store capacities, and so on, it’s left retailers exhausted.  This begs the…

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Is Your Pricing Model Holding You Back?

In a world that is becoming more digital by the minute, price competition has come to the forefront of a lot of retailers’ minds. When a customer can be browsing the aisles of your store, pull out their cell phone and compare your prices to Amazon, it should get you thinking about how to stay…

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Creating A Place Where People Want to Work

Gone are the days where employees work at one place for the majority of their career. In fact, according to a report by the Bureau of Labor Statistics, the average tenure of a 25-34 year old is 3.2 years. In contrast, the average tenure of someone over the age of 65 is 10.3 years. Among…

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Attracting Partners For Co-Op Advertising

We published a blog a while back about how to start a co-op advertising program in your store. This is a great way to generate revenue while simultaneously strengthening your relationships with your supply partners.  But what do supply partners look for in retailers when deciding to participate in a co-op advertising program?  We asked…

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Why You Need A Sales Funnel

Without a sales funnel, your marketing efforts will not work as well as they could. Marketing without a sales funnel is like throwing spaghetti at a wall to see what sticks. By utilizing sales funnels in your marketing strategy, you will not only capture viable leads, you’ll be able to have more tangible data on…

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Tips For Improving Cash Management

Cash is king when it comes to running your business. Having as much cash on hand is essential for a business to stay healthy and thrive. For many businesses, they run into issues managing money due to lack of planning and large bills depleting their accounts rapidly. We wanted to offer a few tips that…

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A Tool To Build A Better Team

Every business leader and team member wants to be a part of a unified team that works together to better the lives of their customers. How to build a better team, however, is not done in the way you may think. It’s not through leadership, it’s not through strategy, it’s how you know yourself and…

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Must Read Business Books

We all want to improve in our careers in one way or another. There are many ways to give us the tools to succeed, but one of the easiest ways to equip ourselves and our businesses is through reading books. They are easy to access and super affordable. You don’t have to spend tons of…

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The Top 5 Questions To Ask Before Your Redo Your Website

Desktop and laptop Mac computers

When you decide to hire someone to build your website, it’s important to do your homework. After all, your website is the most important piece of marketing collateral you have with your email list coming in at a close second. Having a website that converts is imperative to your success, and you need to ensure…

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