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By SENPA | July 28, 2021

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Posted in SOHO Expo Exhibitor Resources

Small Scale E-Commerce Done Right
You don’t have to be a large business to have a successful e-commerce platform. There are many ways you can sell products online in a way that is cost effective and provides a high ROI as long as you do things the right way. Here are some questions to ask yourself before you start. Good… […]
How to Gain New Customers and How To Keep Them
If you’re not growing, you’re dying. Remaining stagnant in growth is the equivalent of dying in business. When numbers are staying the same, declining numbers surely are soon to follow. When you consider the aging population that makes up the bulk of the customers in natural products retail establishments, your customer base must be replaced… […]
When You Don’t Know Where To Start With Your Marketing
Our SENPA members have indicated they need help with marketing more than anything right now, so we’re going to spend some time on our blog discussing some important things to consider with your marketing as you think about growing your business. You may be thinking that there are too many things to consider and you… […]
MineralRich: A high quality liquid supplement that actually tastes good!
Maximum Living’s MineralRich has stood the test of time. For 30 years it has been the trusted and tasty way to stay mineral sufficient. Still today, we are a small company all driven by the goal of improving our own family’s health and creating convenient, high quality supplements to aid overall wellness. We are a… […]
Addressing Employee Retention In Retail
Since the beginning of the pandemic, there has been an unprecedented shift happening in the labor market. Retail got hit especially hard with hundreds of thousands quitting their jobs over the last few years. The November 2021 Bureau of Labor Statistics reported that retail employment was 176,000 lower in November 2021 than pre-pandemic February 2020.… […]
Email Marketing Is Underrated
Email marketing is one of the most important marketing tools at your disposal. And yet, so often this is underutilized or used ineffectively. Too often, businesses neglect this incredibly valuable tool to reach a large percentage of their customer base in a way that no one can really live without. People delete social media platforms… […]
A Free Tool To Help You Plan Your Promotions
It’s easy to get disorganized when running your business. Between dealing with customers, putting out fires, handling staffing issues, and day to day operations, if you don’t have systems in place to keep you on track, you can get derailed very easily. One system to help keep your store operations running smoothly is to implement… […]
The History of Licorice for Digestion
Licorice has roots in herbalism dating back to the beginning of recorded human history. Ancient cultures in Assyria, Egypt, China and India used this herb for a variety of reasons. Over the centuries, licorice (Glycyrrihiza glabra) became a go-to digestive tonic, due to its ability to support the gut lining.* Today, we know that the… […]
The Benefits of Private Label
The days of private labels being viewed as generic and lower quality are gone. In fact, there are many successful stores that base their business models almost entirely off of private label brands. Stores like Trader Joe’s, Aldi, and your major grocery stores have really started to change the perception of private labels from being… […]
SOHO Expo 2021 – Another Great Show In The Books!
SOHO Expo 2021 was a huge hit! We had several first this year that were quite exciting. We started off the weekend with our annual golf tournament. We had the pleasure of having a special guest appear with us: Chris DiMarco, PGA pro. He put on a clinic for our golfers to help them… […]

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