2022 SOHO EXPO Archives

SENPA SPEAKS! September October 2023
Who’s ready for fall? I have lots of information to share with you for the upcoming months. Our elections for the Board of Directors are coming up, ballots will go out October 1, so be sure to vote on your upcoming leadership. The retailers running are Marie Montemurro, Jackie Davis and Amanda Ballard. Your supply… […]
SOCIAL MEDIA News by Kailey Sidders
If you haven’t heard, there is a new social media platform, which was officially released on July 5th, 2023. Within mere hours, 10 million people signed up for this new app; It is the fastest-growing app in history! Threads is Instagram’s text-based app, created by Mark Zuckerburg and Adam Mosseri. Here is what Threads… […]
SENPA SPEAKS! JuneJuly 2023
I hope everyone is surviving the heat wave going on in the country! Our HEALTHFEST show in Dallas was well attended in our new venue Hilton DFW Lakes Executive Conference Center. The education was exceptional, the new and fresh information was a great take home! Lori Bainum, our keynote, rocked the house with her unique… […]
SENPA SPEAKS! AprilMay 2023
So much is going on in the association and our industry as well as SOHO EXPO is only 7 months away! Let me start with the outstanding SOHO HealthFest we just completed. It’s always so good to see our members in the Southwest. Our turnout was great and everyone seemed to enjoy the new venue… […]
SENPA SPEAKS! JanFeb 2023
SENPA Speaks JanFeb Newsletter SOHO Expo Edition Happy New Year my fellow retail warriors! Hopefully inventory went well, you are fully staffed, and you have geared up for our selling season!!! As a retailer of over 35 years I personally love when January rolls around. I take a minute to count my blessings as well… […]
SENPA Speaks! October 2022
SENPA Speaks October Newsletter SOHO Expo Edition We hope you had a wonderful summer! As we head into fall/winter, we are very busy gearing up for SOHO Expo in December. This edition of SENPA Speaks gives YOU insight on our show sponsors, their companies and why they support you, the independent retailer and SOHO Expo.… […]
Why Attend SOHO Expo as a Retailer?
Why Attend SOHO Expo as a Retailer? SOHO Expo is a tradeshow where new products can be found, where education can be had, and where you can rest assured that your neighbors in their booths and the retailer picking product next to you are independent members of the industry you’ve come to love; they… […]
Lärabar
At Lärabar, we believe real food should be 100% real, taste delicious and be satisfying. Lärabars are made with a simple blend of 2-9 real ingredients like fruits, nuts, spices – and sometimes delicious chocolate chips! Lärabar is always non-GMO and many of our products are gluten-free, vegan, dairy-free, soy-free and Kosher. This commitment to… […]
Small Scale E-Commerce Done Right
You don’t have to be a large business to have a successful e-commerce platform. There are many ways you can sell products online in a way that is cost effective and provides a high ROI as long as you do things the right way. Here are some questions to ask yourself before you start. Good… […]
How to Gain New Customers and How To Keep Them
If you’re not growing, you’re dying. Remaining stagnant in growth is the equivalent of dying in business. When numbers are staying the same, declining numbers surely are soon to follow. When you consider the aging population that makes up the bulk of the customers in natural products retail establishments, your customer base must be replaced… […]

The Latest and Greatest from Plus CBD

In Store and Digital Marketing Strategic to Grow Your Business – Ryan Sensenbrenner

Sections Every Retailer Needs on Their Website for Sales Growth – Tina Smith

The Foutinof Your May be At Your Fingertips – Dan Curtin

Jump Start Your Business – Lee Coe

Healthy Being Happy Business – Lori Banium

Annual Business Meeting

Avoiding the Next Generation of GMO’s

Bone Brain Connection – Carl Germano

The Digestive Forum – Enzymedica’ s Leadership Team

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